LCC Broadcast News Room

The world Barista Champion, Gwilym Davies has come up with what he's calling the Disloyalty card. If shoppers in East London visit eight local cafes then he will say thank you by making you a coffee for free.

The disloyalty card has been launched in a bid to get consumers to try small shops in London.

"People who have only drunk coffee in high street chains really don't know how it should taste," Gwilym Davies.

"London has a rapidly expanding coffee culture, and people should try their local coffee shop. There is a huge new coffee boom. Customers are demanding a better coffee." Gwilym Davies.

5,000 of the cards have been printed, and are available from any of the participating cafes. There are a lot more places opening in London and the number of coffee shops is expected to increase this year.

The World Barista Championship is coming to London for the first time later this year.

One of the most popular coffees at the moment is the flat white. It's a small, strong white coffeem made with two to three shots of espresso topped with very creamy, well-frothed milk.

"The flat white really lets you taste the coffee, although we have chosen stores that offer other speciality drinks as well. We really just want people to go and try some really good coffee." said Mr Challender, who helped set up the scheme. Click here to find out how to make a flat white

Here are the Top 10 choices by Cosy coffee shops for 2010

1. Tina, We Salute You, London

2. Coffee Aroma, Lincoln

3. Monmouth Coffee Company, London

4. Opposite Cafe, Leeds

5. Coffee Culture, York

6. Kilimanjaro Coffee, Edinburgh

7. LJ Coffee House, London

7. Nude Espresso, London

9. Combibos, Oxford

10. Leoni, Malton, North Yorkshire

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